IS IT TIME TO UPDATE YOUR BRAND’S LOGO?

IS IT TIME TO UPDATE YOUR BRAND’S LOGO?

Courtesy: Brendan Murphy – AD Age So you’ve got that seven-year itch. What to consider before changing up your brand mark Companies update their logos for many reasons, including functional, emotional and strategic ones. While there are a handful of exceptions,...
What’s The Difference Between A Logo And A Symbol?

What’s The Difference Between A Logo And A Symbol?

And does the distinction even matter? Experts Michael Bierut of Pentagram and Brett Wickens of Ammunition weigh in. The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over...