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PEPSICO eyes outside investors for its creators league!

PepsiCo is looking for outside help for its internal agency, the Creators League. The food and beverage giant in recent months has been reaching out to external partners about taking some oversight, or even investing in, the in-house content creations studio,...

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AD Of The Week – Unilever Indonesia Lifebuoy Handwash

Advertising Agency:Lowe, Jakarta, Indonesia, Executive Creative Director:Din Sumedi, Creative Director:Firman Halim, Copywriter:Anton Jaya, Art Director:Andruya Andrus, Account Supervisor:Eby Karsono, Irma Jeanette, Advertiser's Supervisor:Lusi Suwito, Eka...

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Google’s Ad Revenue – In Billions Of U.S. Dollars

Google's ad revenue from 2001 to 2016 (in billion U.S. dollars)   This statistic displays Google's advertising or ad revenue since 2001. In 2016, Google's ad revenue amounted to almost 79.4 billion US dollars. That year, advertising accounted for the majority...

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Wrigley Canada conducts Don’t Bring campaign

Candy company Wrigley Canada has begun a new national campaign for its Excel gum brand. The campaign, called "Don't Bring," was developed by BBDO. It consists of television and out-of-home advertising, accompanied by online videos and social media activities. The...

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AD Of The Week – Annette Schwartzmanns

Advertising Agency:Grey, Dusseldorf, Germany | Chief Creative Officer:Fabian Kirner |Executive Creative Director:Felix Lemcke | Junior Art Director:Kaj Gebhardt | Copywriter:Peer Hepp | Managing Director:Michael Rewald | Client:Annette Schwartzmanns...

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MCDONALD’S STARTS GLOBAL MEDIA AGENCY REVIEW

  McDonald's is beginning its first global media review in more than 10 years, now seeking to work with a roster of preferred agencies rather than a single partner.   OMD, the company's longtime media agency, will be participating in the process, McDonald's...

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BMW LAUNCHES U.S. AGENCY REVIEW – THE HUNT IS ON!

[embed]https://www.youtube.com/watch?v=t1XmtwkpBUk[/embed] The BMW creative account is officially up for grabs. The luxury auto brand has kicked off a U.S. agency review, a brand spokesman confirmed. The incumbent is MDC Partners-owned KBS. The shop has steadily lost...

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