UM Creatives-Ad Of The Week-Kidney Ad

UM Creatives-Ad Of The Week-Kidney Ad

Moinhos de Ventos Hospital

This print ad for the Moinhos de Vento Hospital in Brazil – taglined “Who will inherit your greatest wealth?” – re-imagines Fabergé eggs as human organs in order to highlight the immense value of organ donations.

Client: Moinhos de Vento Hospital | Agency: McCann Health, São Paulo | Creative Director: Bruno Abner Rebelo | Art Director: Thiago Silva, Daniel Machado | Copy: Monica Tritone, Nando Franchim | Illustrator: Lightfarm Studios